Internet has become one of the basic needs in today’s life. It drives the hottest stocks from the stock market, shapes technological innovation and fills the pages of the world’s presses. Social Media is an integral part of the internet. The abundance of potential target audiences on the social media platform has attracted global markets. Businesses can easily connect with their consumers using Social Media.
It’s important to understand the significance of Social Media as a tool to boost your business. In order to succeed at social media, you need to set certain goals and objectives to plan, implement, measure and collect feedback about your product or service.
Here are the 9 social media objectives that can boost the growth of your business:
- Enhance Brand Awareness
The top reason for companies to use social media is increasing brand awareness. An average person spends nearly two hours on social media every day. Therefore, social media is the best place to attract customers’ attention.
Social media has enabled marketers to precisely understand their brand’s presence and approach the online world. Social media platforms provide you proper analysis about the reach of your content allowing you to execute online advertisement programs more accurately in order to report your online presence.
You can easily track and measure your content’s reach on the social media through analysing the number of followers, retweets, likes, comments, mentions, shares, etc. This helps you to improve your approach qualitatively to get better results.
- Bring traffic to your website
After marking your online presence, the second most important objective in the social media strategy is to bring traffic on your website. Social media users are potential target audiences who may turn into your consumer. Driving them to your website or blog not only allows them to learn about your products/services but also helps you to connect with your new customers.
Three out of five marketers use social media to distribute their content and bring traffic to their websites. Content marketing and social media experiments enable you to create and maintain a large amount of audiences’ engagement on your website.
- Generate new leads
Lead generation is a typical sales process used by companies to approach new leads and create customer base. Social media has changed the traditional process of lead generation by allowing you to approach huge amount of potential leads at the same time.
Lead usually means that the person has provided some information to your company about themselves such as their name, address, contact number, email id, etc. The person has the potential to become your consumer/client and thus, marketers can approach the person for business.
You can easily generate new leads on social media by running some attractive contests, group conversations or even announcing about any upcoming event. Various web analytics are available to track and measure your new leads.
- Grow your revenue
Advertisement on social media is the best booster to increase your sales and grow your company’s revenue. Facebook Ads has become a popular strategy to increase sales. The demand for your product/service and customer relevance are the two main factors that drive your social media advertisement.
It can be easily measured by the number of sign-ups received on your website and the revenue generated through advertisements on social media. Google analytics offer such services to measure and track the growth of your revenue through social media.
- Boost brand engagement
Engagement is one of the most important reasons for the companies behind using social media. Marketers are keen to improve and enhance brand engagement online as social media interactions help to improve brand loyalty, perception and word of mouth recommendations.
One of the biggest advantage about brand engagement is that if a social media post is receiving high engagement, the social media platform itself prioritises the post on their feeds considering it as a highly engaging content.
This means, if your social media post goes viral then you have engaged a huge number of potential clients. All you need is to post highly-engaging content and measure the engagement through views, likes, comments, shares, mentions, replies etc.
- Build a community around your business
The increased number of likes on your companies’ Facebook page or the number of followers on Twitter handle, enable you to create your own consumers’ community online. It not just sustains the brand engagement but it also let you to understand the changing perception of your consumers towards your product/service.
Running online contests, group chats, special services for special customers, etc. and tracking them using web analytics can help you observe and improve your content’s approach to extend your community online.
- Effective social customer service
An effective approach to the customer by providing quality service helps you to increase company’s revenue, customer satisfaction score and retention. People using social media are likely to give feedback (negative or positive) about their experience. If an effective approach is maintained, the customer feedback itself becomes the advertiser of your product/service.
Customer seeking support and help about the product/service should be attended with proper guidance and information. This helps you to maintain customer relationship management effectively.
- Increase PR activities
Public Relations (PR) plays a key role in many businesses’ marketing strategies. Using their online community on social media, marketers virtually own their news and can share stories directly with them. Involving press and media in the process can boost the PR activities as it makes it easier to build relations with relevant journalists to increase press mentions.
A PR campaign running on social media enables you to track and measure the potential reach by analysing shares and mentions and connecting with influencers who drive the content. It not only increases your online visibility but also represents the progress of your company through press.
- Do not miss a mention through social listening
Social media has brought companies and their customers closer to each other making it easy for them to share their feedbacks. Customers sharing thoughts and experiences on social media regarding the product/service is becoming a trend online.
It’s important to note down the feedbacks whether it is negative or positive, in order to improve the efficiency of your services with customer relevance. Thus, it’s a big mistake to miss a mention through social listening.